• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Accessibility Statement

Follow Us on FacebookFollow Us on TwitterFollow Us on InstagramFollow Us on YouTubeRSS Feed

Kimberly Howell Properties

San Antonio Real Estate

office@kimberlyhowell.com
(210) 493-6888
  • Blog
  • About Us
  • Agents
  • Buyers
    • Neighborhoods
    • Relocation Information
  • Sellers
  • Listings
    • Available Rentals
    • Homes for Sale
    • McNair Custom Homes
    • Open Houses
  • Contact
  • Rental SearchHomes for Rent
  • REALTORS®Find an Agent
  • McNair Custom HomesNew Construction
  • Property SearchHomes for Sale
You are here: Home / Technology / Real Estate Agents and SEO: Learn What Not to Do

Real Estate Agents and SEO: Learn What Not to Do

October 24, 2016 by Matt Stigliano 1 Comment

SEO for Real Estate

This post is for all the real estate agents out there who read our blog…

According to https://localbrandmanager.com/local-seo-rank-tracker/, SEO, or search engine optimization, is a word that gets thrown around a lot. It’s an ever changing world of tips and tricks to help get your website noticed and many people don’t have the time or skill to learn it or keep up with it as it evolves. People can also find out more about our usa marketing seo and web design locations here. Real estate agents, hungry for more traffic to their websites, often employ SEO companies to help them boost their sites in search engine rankings so they can get noticed. Check out the Joy Hawkins Local SEO training review to know about the SEO services available in the market. What they don’t know, is how many of these companies are doing it. As someone who spends a lot of time fiddling and tweaking their real estate website, I know a thing or two about the internet. I wouldn’t call myself an expert, there are people out there with far more knowledge and experience (and I turn to them often for advice and information), but I do know enough to know that real estate agents need to stop wasting their money on some of the garbage tactics that I’m seeing more and more of.

SEO: The Linkback

One of the best known tools for generating better search page rankings is the linkback. Every time Google sees a link heading back to your site with appropriate keywords, it starts to think “wait a minute, if everyone is linking back to this site, it must be important” and when Google starts to believe something is important, it begins pushing the value of that site up in their search engine results. For this, you can get help from back linking services and Freshlinks offering outreach services. The more links, the better your exposure to people searching for keywords related to your website’s topic.

Links are not easy to come by though. Many sites block the search engines from seeing and cataloging these outbound links, so as not to open up the floodgates to a flurry of spam comments with no purpose other than to gain linkbacks. However, some websites use what’s known as “dofollow” to allow such links to be read and cataloged by the search engines. We are an example of such a site. We believe in a more open, sharing web where we are more than happy to give our fellow webmasters and bloggers what tiny little boost we can provide in return for them stopping by our site and opening up good conversation.

But, this same openness can be abused…and it is quite often. An agent or real estate brokerage pays a company oodles of money to “get them to page one of Google” and these companies set out to spam the internet with garbage comments on sites like ours that allow links so that they might get a bit of a boost from what we have created. We don’t mind giving anyone a boost (as long as they’re a legit company and not trying to do something scammy or nefarious). What we do mind is watching agents waste their hard earned money chasing a dream without any understanding of what it is they’re chasing or how the company they have chosen is going about doing it. We see instances on this site all the time of links back to agents, some that we even know and respect greatly, where the actual comment is nothing more than some gibberish in order to just comment for the sake of getting that link. What does that say about the owner of the website it is linking to?

An SEO Appeal To All Real Estate Agents

Instead of hiring these companies and throwing your money at them, take same time to understand what it is they are doing for you. But you can also view the page and get the required solutions. Get involved. Want a link on our site? Comment on our posts and leave your link in the field provided, but don’t just comment blindly. Take a moment to talk about the subject at hand – discuss, dissect, and add to the conversation. Give your thoughts, stories, anecdotes, and relevant additions. By being a part of the community, you not only get a link, but you also show people who you are. Agent from another company? Go ahead and comment on our website. We’d love to hear your thoughts. (Keep the need to advertise out of the picture – if you’re awesome, people will recognize that, we don’t need your phone number and company name plastered after every sentence.) We have a ton of content here on the site and there is sure to be something that you know a lot about or feel passionately about or even have some extra information to bring to the table (some of the posts are much older and as we know, rules and laws change, so maybe there’s an update that you’d like to discuss). We as an industry should be and can be more of a community – and we’d love to be a part of making that happen.

And if you’re an agent in San Antonio or surrounding areas, feel free to drop by and comment. I know in talking to many of you in person that you read our website. We love reading other blogs and we’d love to see more of them in San Antonio. Build a website and get involved in helping educate and inform the buyers and sellers of all the things we see on a daily basis. The more they know and understand what we do, the more we can do for them as an industry. Just stop wasting your money on junk services – we get the calls all day long, so we know what these snake oil peddlers are selling you. Don’t be impressed by fancy tech-speak and “we work with Google” sales tactics. You want linkbacks and a boost in your SEO? It’s right in front of you and you can get more out of some personal involvement than a poorly spelled, grammar destroying, nonsense filled post. Would you hire a doctor based on a comment and link if they posted an unfocused, rambling comment about the latest advances in neurology on a blog about the best ice cream in Texas? Probably not.

So come on over and have a seat. Read, comment, get involved, and boost your website’s SEO all while having a bit of fun with the real estate community. It’s not nearly as hard as those sales people make it sound.

PS If you’re a Realtor interested in blogging about local real estate and are looking for a new brokerage, let us know. We are always looking for ways to expand our website and the content we provide. Our website has grown by leaps and bounds over the past few years and we can provide you with a platform for your voice to be heard and your business to grow.

image courtesy of Christian Schnettelker

Related Posts

  • Confused About The Housing Market? Lean On Your RealtorConfused About The Housing Market? Lean On Your Realtor
  • Where to Get Help With Real Estate ContractsWhere to Get Help With Real Estate Contracts
  • There’s a New Kid in Town: Newly Licensed AgentsThere’s a New Kid in Town: Newly Licensed Agents
  • Welcome to All of Our New Real Estate AgentsWelcome to All of Our New Real Estate Agents
  • Who Do You Call in an Emergency? Your Real Estate AgentWho Do You Call in an Emergency? Your Real Estate Agent

Filed Under: Technology Tagged With: seo, real estate agents, blogs, websites

Quick Search

Reader Interactions

Comments

  1. Residential Real Estate Agents says

    November 22, 2016 at 10:56 AM

    Thanks Matt Stigliano. You discussed a very important fact. As a webmaster i know most of the person do Spam on other’s blog. They even don’t read the blog content. They just copy a general text and post it everywhere with their website link. As a SEO expert i know its very bad. It contains negative impression for the site to search engines like google. You are right you need to be a part of the community. You should comment some important things relates to the post. Otherwise it will treat as spam comment. We should create value for the post with our comment.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Why It Makes Sense to Move Before Spring

Why It Makes Sense To Move Before Spring

Spring is usually the busiest season in the housing market. Many buyers wait until then to make their move, believing it’s the best time to find a home. However, that isn’t always the case when you factor in … [Read More...] about Why It Makes Sense To Move Before Spring

Home Values

Have Home Values Hit Bottom?

Whether you’re already a homeowner or you’re looking to become one, the recent headlines about home prices may leave you with more questions than answers. News stories are talking about home prices falling, and … [Read More...] about Have Home Values Hit Bottom?

Home Equity

3 Ways You Can Use Your Home Equity

If you’re a homeowner, odds are your equity has grown significantly over the last few years as home prices skyrocketed and you made your monthly mortgage payments. Home equity builds over time and can help you … [Read More...] about 3 Ways You Can Use Your Home Equity

Best Practices for Selling Your House

3 Best Practices for Selling Your House This Year

A new year brings with it the opportunity for new experiences. If that resonates with you because you’re considering making a move, you’re likely juggling a mix of excitement over your next home and a sense of … [Read More...] about 3 Best Practices for Selling Your House This Year

Median Asking Rent

Avoid The Rental Trap This Year

If you’re a renter, you likely face an important decision every year: renew your current lease, start a new one, or buy a home. This year is no different. But before you dive too deeply into your options, it … [Read More...] about Avoid The Rental Trap This Year

Search Our Site

Real Estate Topics

  • Buying a Home
  • Homeowner Tips
  • KHP News
  • Local Events
  • Local Laws
  • Miscellaneous
  • Mortgages and Financing
  • Open Houses
  • Real Estate
  • Real Estate Market
  • Renters and Landlords
  • San Antonio Places
  • Sell Your Home
  • Technology
Our real estate agents can help you with properties anywhere in Texas. If you need assistance finding agents in other parts of the country, please contact us.

Search Homes

Explore Cities

  • Alamo Heights 34 Listings
  • Bandera 416 Listings
  • Blanco 194 Listings
  • Boerne 770 Listings
  • Bulverde 451 Listings
  • Canyon Lake 526 Listings
  • Castle Hills 20 Listings
  • Castroville 108 Listings
  • Cibolo 365 Listings
  • Comfort 64 Listings
  • Converse 690 Listings
  • Fair Oaks Ranch 64 Listings
  • Floresville 271 Listings
  • Garden Ridge 6 Listings
  • Helotes 159 Listings
  • Hill Country Village 4 Listings
  • La Vernia 182 Listings
  • Lakehills 146 Listings
  • Leon Valley 10 Listings
  • Live Oak 78 Listings
  • Mico 127 Listings
  • New Braunfels 1487 Listings
  • Olmos Park 8 Listings
  • San Antonio 11052 Listings
  • Schertz 302 Listings
  • Seguin 698 Listings
  • Selma 73 Listings
  • Shavano Park 26 Listings
  • Spring Branch 458 Listings
  • Terrell Hills 28 Listings
  • Universal City 98 Listings
  • Windcrest 25 Listings
  • Hollywood Pk 4 Listings

Stay up to date with the latest from Kimberly Howell Properties.

San Antonio real estate and property information provided by Kimberly Howell Properties. Kimberly Howell Properties does not assume any liability or responsibility for the operation or content of any of the linked resources, nor for any of the interpretations, comments, graphics, or opinions contained therein. All information deemed reliable, but not guaranteed.

KJH Properties, Inc. is a licensed real estate brokerage in the State of Texas, Equal Opportunity Employer, and supporter of the Fair Housing Act.

TREC Information About Brokerage Services | TREC Consumer Protection Notice | Privacy Policy

All content © 2009-2023 Kimberly Howell Properties, unless otherwise noted.