Nextdoor Aims to Bring Neighborhoods Together Online
Nextdoor is a new online community focused on bringing neighborhoods together. The idea is simple, every neighborhood gets their own private site, where they can share and communicate about things local to their neighborhood. By connecting neighbors in an online space, communities can help each other with recommendations, stay safe and alert each other to crime in the area, and discuss issues that matter to them. There have been attempts at this in the past, but because the neighborhoods were not monitored, they often quickly became targets of spammers. Nextdoor alleviates that problem by making the websites private (and content is not searchable through Google) and password protected, plus they verify residency of members of a neighborhood. By doing this, they can keep the unwanted element of marketers and spammers out of the picture.
Watch the Nextdoor video for an overview of the thinking behind this new way to connect neighborhoods.
image courtesy of David H. Chu