An interesting thing has been happening over the last few months. As more and more people flock to this site for San Antonio real estate information, more and more people are using our property search. Whether for rentals or homes for sale, our traffic is climbing and our search engine ranking keep growing. As the numbers of visitors climbs, the behavior of those visitors change. They stay longer, they read more, they search and register to look at more homes. It’s these details that have me smiling this morning.
The biggest change I notice is that more people are asking specific questions about specific properties. Instead of just setting up a search and looking through the properties, they are finding homes they are interested in and emailing us with their questions about the home.
Obviously, for us, this is a good thing. When visitors to our site are asking such specific questions, we are much more able to assist them. When our agents know which house a visitor likes and has been viewing, we’re already one step ahead and now we have some basic criteria to work off of. We know the visitor better than just a name and a phone number or email address.
I’ve also been seeing a lot more phone numbers entered into the registration details. We don’t require you to leave a phone number, but it does help. Although we work just as well with email, email can be tough at times – with spam filters and such, we never know for sure if you’re getting our emails, so if you don’t reply, we have no way of knowing how we can help you.
I’ve also noticed a lot of people filling out the “Referral” field that the registration screen has. This helps me personally with tracking and seeing what is and isn’t working for us in terms of marketing our website. Anytime you can give me a hint at how you found us is always appreciated.
So thanks and keep it coming, we’re loving watching the website grow and knowing that we can be here to help you find your next home.
image courtesy of boellstiftung
